Alexa Brand Studio.

Choose a brand profile, compare its full-response card order with its position inside each themed shelf, and inspect the visible product evidence accompanying each placement.

Loading the brand-by-brand Alexa universe.Fashion, CPG, Electronics, and Home each open on a leading brand profile.

Most observed brand profiles

The Top 10 answer footprints inside each benchmark category.

Switch categories to compare the profiles that appeared in the most eligible captured answers. These rankings use answer counts—not a combined weighted score. Profile links use exact same-name matches in a separate dataset; they do not confirm brand identity.

Selected category

Fashion

Open Fashion citations →

Why Amazon ranks #1—and what every number means

Amazon ranks first because it appears in the most eligible captured answers in Fashion. New Balance's appearance rate is 34.6%, compared with 23.0% for Amazon. Each percentage uses that profile's own eligible opportunity set. Rank reflects the total answers containing the profile, so a higher appearance percentage does not necessarily mean a higher rank.

Answers containing the profile: This is the primary ranking measure. It counts eligible captured answers recorded as containing the profile in the separate answer-footprint dataset.
Appearance rate: Answers containing the profile divided by that profile's eligible opportunity set. The denominator can differ by profile, so this is context—not the primary ordering measure. It breaks a tie in answer count.
Placement tie-breaker: If both answer count and appearance rate are tied, earlier placement when the profile appears breaks the tie. The underlying placement calculation is preserved without adding another score to this view.

01
AmazonAnswer-footprint profile label
23.0%appearance rate within this profile's eligible answers
Browse Fashion profiles
02
New BalanceAnswer-footprint profile label
34.6%appearance rate within this profile's eligible answers
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03
LeeAnswer-footprint profile label
32.5%appearance rate within this profile's eligible answers
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04
Under ArmourAnswer-footprint profile label
16.0%appearance rate within this profile's eligible answers
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05
Levi'sAnswer-footprint profile label
28.4%appearance rate within this profile's eligible answers
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06
adidasAnswer-footprint profile label
16.8%appearance rate within this profile's eligible answers
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07
Men'sAnswer-footprint profile label
10.6%appearance rate within this profile's eligible answers
Browse Fashion profiles
08
SkechersAnswer-footprint profile label
26.2%appearance rate within this profile's eligible answers
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09
WranglerAnswer-footprint profile label
26.1%appearance rate within this profile's eligible answers
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10
HanesAnswer-footprint profile label
26.7%appearance rate within this profile's eligible answers
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