100,000prompts tested

Across categoriesOverall study scope

Tested exclusively on desktopAmazon home-page context

Alexa for Shopping Electronics.

See which brands and sources appeared in electronics shopping answers. Open a response to compare product groups, specifications and the reasons Alexa gave.

Explore the responses See cited sources

Electronics findings use completed captured answers. Incomplete generation captures are excluded from the analysis.

Most observed brand profiles

Brand profiles appearing most often in Electronics.

Ranked first by the number of eligible Electronics answers containing the profile. Ties are broken by appearance rate, then reciprocal placement score.

Why Lenovo ranks #1—and what every number means

Lenovo ranks first because it appears in the most eligible captured answers in Electronics. Built's appearance rate is 55.3%, compared with 51.1% for Lenovo. Each percentage uses that profile's own eligible opportunity set. Rank reflects the total answers containing the profile, so a higher appearance percentage does not necessarily mean a higher rank.

Answers containing the profile: This is the primary ranking measure. It counts eligible captured answers recorded as containing the profile in the separate answer-footprint dataset.
Appearance rate: Answers containing the profile divided by that profile's eligible opportunity set. The denominator can differ by profile, so this is context—not the primary ordering measure. It breaks a tie in answer count.
Placement tie-breaker: If both answer count and appearance rate are tied, earlier placement when the profile appears breaks the tie. The underlying placement calculation is preserved without adding another score to this view.

01
LenovoAnswer-footprint profile label
51.1%appearance rate within this profile's eligible answers
Open brand profile
02
LGAnswer-footprint profile label
32.1%appearance rate within this profile's eligible answers
Open brand profile
03
Amazon FireAnswer-footprint profile label
39.1%appearance rate within this profile's eligible answers
Open brand profile
04
RokuAnswer-footprint profile label
43.6%appearance rate within this profile's eligible answers
Open brand profile
05
BuiltAnswer-footprint profile label
55.3%appearance rate within this profile's eligible answers
Open brand profile
06
BoseAnswer-footprint profile label
39.2%appearance rate within this profile's eligible answers
Open brand profile
07
UGREENAnswer-footprint profile label
32.4%appearance rate within this profile's eligible answers
Open brand profile
08
SoundcoreAnswer-footprint profile label
30.8%appearance rate within this profile's eligible answers
Open brand profile
09
AmazonAnswer-footprint profile label
30.4%appearance rate within this profile's eligible answers
Browse Electronics profiles
10
BenQAnswer-footprint profile label
28.4%appearance rate within this profile's eligible answers
Open brand profile

Citation landscape

Sources Alexa cited in Electronics.

See the domains that recur across sourced answers, then choose a category for a closer view.

Read the denominator first: “sourced answers” means accepted Electronics answers with at least one recorded source in citation positions 1–5—not every answer in the capture. Each percentage is the share of those sourced answers that cited the domain at least once. One answer can cite several domains, so percentages overlap and do not sum to 100%.

What this means

Should I create content for techradar.com because it appears in 10.4%?

No—not from this chart alone. techradar.com appears in 10.4% of sourced Electronics answers, not all Electronics answers. A recorded citation belongs to the response; it is not necessarily evidence for one specific product or claim.

Recurrence does not prove that Alexa prefers the publisher, that the source caused a product to appear or rank, or that publishing there will improve visibility.

How should I use this signal?

Use it as a research lead. Open the citing response and the source page first; the dataset does not connect a citation to a specific shelf, product, or claim. After inspection, decide whether there is a real evidence gap you can address on your own product pages, through credible third-party coverage, or not at all. Do not create content on a domain solely because its percentage is high.

Across Electronics

Most recurring domains

01
techradar.com
10.4%of sourced answers
02
rtings.com
6.6%of sourced answers
03
accio.com
4.8%of sourced answers
04
tomshardware.com
4.8%of sourced answers
05
wired.com
4.1%of sourced answers
06
tomsguide.com
3.9%of sourced answers
07
bestelectronic.org
3.8%of sourced answers
08
pcmag.com
3.7%of sourced answers

Category view

Computers & Tablets

Choose a category

01
techradar.com
14.7%of sourced answers
02
rtings.com
8.0%of sourced answers
03
tomshardware.com
7.8%of sourced answers
04
tomsguide.com
5.2%of sourced answers
05
wired.com
4.3%of sourced answers

Answer mix

What kind of answer did the shopper get?

The mix of response types across all valid Electronics answers in the capture. The smaller percentage beneath each bar shows how often that response type included product cards.

70.3%recommendation response-type share

recommendation70.3%

44.0% contain visible product cards

comparison14.8%

84.9% contain visible product cards

deals7.5%

92.1% contain visible product cards

clarification7.3%

47.8% contain visible product cards

Product groups

How Alexa organized the options.

Alexa groups products around needs such as value, ingredients or everyday use. These groups are called semantic shelves. See which themes appeared most often and where they sat in the answer.

40.7%largest shelf-family share

S = reconstructed shelf order across the answer. P = product order within a shelf. P numbering restarts in every shelf; overall position counts every product card from the top of the full answer.

See the full position key and a worked example

Think of one Alexa answer as two nested lists: themed shelves across the answer, then product cards inside each shelf.

S1: First reconstructed semantic shelf—the first themed product group identified from the visible answer.
S2: Second reconstructed semantic shelf—the next themed group identified in the same visible answer.
P1: First product card inside a shelf. Product numbering restarts in every shelf.
Pn: The product at within-shelf position n. Later positions are P2, P3, and so on.
Overall position: Card order across the full answer, regardless of shelf boundaries.

Worked example: if S1 contains three products, they are S1/P1, S1/P2, and S1/P3—and overall positions #1, #2, and #3. The first product in S2 is S2/P1 but overall position #4. This is why P1 does not always mean first in the full answer.

Price, value & offer49.3% of card-bearing answers

40.7%

Product, model & curated discovery50.1% of card-bearing answers

24.3%

Use case & workflow20.1% of card-bearing answers

11.5%

Form factor & portability9.8% of card-bearing answers

5.1%

Platform, ecosystem & compatibility8.7% of card-bearing answers

4.8%

Performance & specification8.8% of card-bearing answers

4.5%

Display, audio & media7.8% of card-bearing answers

4.1%

Audience, privacy & safety5.8% of card-bearing answers

3.1%

Proof, warranty & reliability3.2% of card-bearing answers

1.6%

Availability, accessories & expansion0.6% of card-bearing answers

0.2%

Spend/value40.7%49.3% response reach

Product/model discovery23.2%48.3% response reach

Use case/workflow11.5%20.1% response reach

Form factor/portability5.1%9.8% response reach

Platform/compatibility4.8%8.7% response reach

Performance/specification4.5%8.8% response reach

Display/media4.1%7.8% response reach

Audience/safety3.1%5.8% response reach

Confidence/proof1.6%3.2% response reach

Open curation1.1%2.5% response reach

Availability/accessories0.2%0.6% response reach

Specific heading intentMissionShelf shareFirst-shelf rate

Product type and variantProduct/model discovery22.1%69.6%

Budget or under-price thresholdSpend/value15.2%46.8%

Mid-range and value balanceSpend/value14.6%20.0%

Premium and high-end tierSpend/value9.9%29.2%

Portable and compactForm factor/portability4.2%43.5%

Business and productivityUse case/workflow3.5%35.0%

Display and resolutionDisplay/media3.2%23.2%

Creator, design, and editingUse case/workflow3.1%34.5%

Operating system and platformPlatform/compatibility2.8%23.8%

School and student useUse case/workflow2.5%40.2%

Processor, graphics, and computePerformance/specification2.1%19.3%

Ports and connectivityPlatform/compatibility1.8%33.9%

Privacy and securityAudience/safety1.6%49.1%

Gaming performanceUse case/workflow1.6%40.8%

Battery and endurancePerformance/specification1.5%39.4%

Warranty and reliabilityConfidence/proof1.2%38.3%

Family and kids useAudience/safety1.1%48.0%

Best overallOpen curation1.1%93.2%

Brand and model discoveryProduct/model discovery1.1%41.1%

Deals, sale, and discountSpend/value1.0%54.5%

Convertible and form factorForm factor/portability1.0%10.9%

Memory and storagePerformance/specification0.9%35.6%

Streaming and mediaUse case/workflow0.9%37.9%

Audio, camera, and callsDisplay/media0.8%48.1%

Top-rated and popularConfidence/proof0.4%57.1%

Safe and appropriate useAudience/safety0.3%27.3%

Device and ecosystem compatibilityPlatform/compatibility0.2%37.5%

Accessories and expansionAvailability/accessories0.2%9.1%

Refresh rate and responsivenessDisplay/media0.1%14.3%

Availability and deliveryAvailability/accessories0.1%80.0%

Product rationale

The reasons Alexa gave.

A product rationale is the short visible explanation or description attached to a product card in Alexa's answer. Choose a theme below to read examples from the capture.

Inside an Alexa answerExample

01Semantic shelf

For Your Twin 2-Year-Old Girls

02Product cardMelissa & Doug Take-Along Wooden Toy BarnProduct title, abridged

03Product rationale

Melissa & Doug wooden take-along farm barn with 10 animal pieces — perfect for sorting, shape recognition, and on-the-go play

Simplified reconstruction of the supplied example. The rationale is quoted from the historical capture; shopping controls and offer details are omitted.

Three parts of the answer

Where the product rationale appears.

01Semantic shelf: A themed group within an answer. “For Your Twin 2-Year-Old Girls” names the shopper context that organizes these products.
02Product card: In Alexa, the item box contains the image, title, rating, price, delivery details and shopping controls. This simplified example shows only its title. The explanation appears beneath the card.
03Product rationale: The sentence beginning “Melissa & Doug wooden take-along farm barn…” connects the toy’s animal pieces to sorting, shape recognition and on-the-go play. That visible explanation is what this site calls a product rationale.

How to interpret it. Product rationales are analyzed as post-selection wording: they show how Alexa described a displayed product’s fit. They do not reveal why a product was selected or ranked, and their claims are not independently verified.

Selected product rationale theme

Connectivity & ports

44.8% of visible product rationales+0.5 pp P1 difference

UGREEN Nexode 65W with 3-port GaN — highly rated with broad compatibility across Apple, Samsung, Google, and more. Powers a MacBook Air to 51% in 30 minutes.
UGREEN Nexode 65W USB C Charger Block, 3-Port Wall Charger Fast Charging | GaN II Chip, 3 in 1, Compact Size with Foldable Plug, for iPhone 17/16, Galaxy S26/S25, Pixel, MacBook, Dell XPS, iPad, Black · S1 / Overall shelf space 1 / P1

UGREEN Nexode 65W 4-port version (3 USB-C + 1 USB-A) — smart power sharing with built-in overcurrent, overvoltage, and overheating protection.
UGREEN Nexode 65W Wall Charger, 4-Port, GaN Fast Charging Block | 3 USB C & 1 USB A, Foldable Plug, Travel Essentials, for MacBook Pro/Air/Neo, iPhone 17/16, Galaxy S26/S25, iPad, Steam Deck · S1 / Overall shelf space 2 / P2

Anker Nano 70W 3-port — TÜV Rheinland certified with ActiveShield 4.0 thermal monitoring, runs up to 50°F cooler than safety benchmarks. Stylish metal design.
Anker Nano 70W Max 3-Port Fast Charger USB C, Type C Charger Fast Charging | Compact and Stylish USB C Charger Block, for iPhone 17/17 Pro Max/16 Series, MacBook Pro, iPad (Black, Cable Included) · S1 / Overall shelf space 3 / P3

Mentioned attributes

Port or connectivity specification43.9%

Price, discount, or bundled value41.1%

Display, resolution, or refresh specification40.0%

Warranty, durability, or build19.2%

Memory or storage capacity17.9%

Size, weight, or form factor17.1%

Battery or charging specification14.0%

Operating system or included software12.5%

Privacy, safety, or security feature12.2%

Processor, GPU, or compute specification9.1%

Claimed outcomes

Value or savings30.9%

Gaming or creator capability19.4%

Productivity or school suitability14.6%

Better visual or media experience13.7%

Longer mobile or unplugged use13.4%

Reliability or longer useful life13.3%

Privacy, safety, or parental control12.1%

Connectivity or accessory flexibility12.0%

Faster performance or multitasking11.6%

Use cases

Business, office, or productivity21.8%

Travel, portable, or mobile use16.5%

Content creation, design, or editing13.4%

School, college, or homework11.8%

Streaming, movies, or media11.6%

Upgrade, build, or component installation10.3%

Gaming8.6%

Home office or desk setup7.5%

Family, kids, or parental use5.6%

Reading, note-taking, or study2.8%

Product order

What was different about the first product?

Compare the first product inside each group (P1) with the products after it. These are observed differences among products shown, not proof that any one feature caused the order.

83.6%multi-card shelf rate

Review depth

P1803

Later583

100.0% P1 availability · 100.0% later-position availability

Bought-past-month velocity

P11,000

Later500

73.3% P1 availability · 47.4% later-position availability

Star rating

P14.4

Later4.4

100.0% P1 availability · 100.0% later-position availability

Current price

P1$85.16

Later$99.98

100.0% P1 availability · 100.0% later-position availability

Discount depth

P123%

Later23%

25.6% P1 availability · 16.7% later-position availability

Within-shelf positionCard shareRatingReviewsVelocityPriceProof language

P133.5%4.4741700$89.9928.3%

P228.0%4.4590500$89.9921.9%

P315.8%4.4581500$98.0022.2%

P46.1%4.4679500$99.9822.2%

P53.9%4.4737500$108.9917.9%

P63.4%4.4629400$98.007.3%

P72.8%4.4695200$99.4718.5%

P82.7%4.4590150$99.990.0%

P91.8%4.45822,000$109.4910.0%

P101.8%4.445050$122.490.0%

P1 vs P2100.0%of multi-card shelves · review median 803 vs 590

P1 vs P356.5%of multi-card shelves · review median 1,001 vs 581

P1 vs P421.8%of multi-card shelves · review median 1,274 vs 679

P1 vs P513.8%of multi-card shelves · review median 1,287 vs 737

P1 vs P612.2%of multi-card shelves · review median 1,422 vs 629

P1 vs P710.1%of multi-card shelves · review median 1,213 vs 695

P1 vs P89.8%of multi-card shelves · review median 1,210 vs 590

P1 vs P96.6%of multi-card shelves · review median 1,000 vs 582

P1 vs P106.4%of multi-card shelves · review median 1,000 vs 450

Exact headingMatched shelf shareP1 reviewsLater reviewsP1 proof

Unheaded product list15.9%2,00071024.5%

Budget-Friendly Picks1.1%3,7421,00032.8%

Best Value Picks0.8%6,3141,48648.8%

Premium Picks0.6%1,17451532.4%

Budget-Friendly Options0.5%28324224.1%

Mid-Range Picks0.4%3492930.0%

Mid-Range Value0.3%1,0021,36135.3%

Mid-Range Options0.3%59198812.5%

Budget-Friendly0.3%2,04269133.3%

Best All-Around Picks0.2%22,3924,06327.3%

Best Overall Picks0.2%2,27239330.0%

Great Mid-Range Options0.2%4,3732,61040.0%

Best Value Picks (Under $150)0.1%2,2911,39350.0%

Best Value Picks (Under $300)0.1%41595225.0%

Budget-Friendly Deals0.1%1,5601,02612.5%

Budget-Friendly Picks (Under $300)0.1%8958912.5%

Compact & Budget-Friendly0.1%2,7941,06612.5%

Mid-Range Sweet Spot0.1%23731437.5%

Budget Picks (Under $100)0.1%6,1562,7890.0%

Best Overall Value0.1%1,7662,14266.7%

Wording overlap

Did the answer repeat what the shopper asked for?

These measures track shared words across the question, product-group headings, cards and product rationales. Shared wording can help describe a response, but does not measure full understanding or prove what caused a ranking.

11.3%average lexical overlap

How is this average calculated?

Average lexical overlap is the simple, unweighted average of the 7 mean normalized-term coverage rates shown below. Each rate uses its own evaluable shelf, card, or product rationale records, so larger cohorts do not receive more weight and this is not a pooled corpus percentage.

We add the 7 displayed coverage percentages and divide by 7. In this view: (6.3 + 15.0 + 16.9 + 10.0 + 16.2 + 5.2 + 9.6) ÷ 7 = 11.3%. Each displayed metric has equal weight. The result describes shared words after normalization; it does not judge whether two phrases mean the same thing.

ShelfQuery to heading relevance6.3%Share of normalized query terms repeated in the reconstructed heading.

CardQuery to card relevance15.0%Share of normalized query terms repeated in the visible title and recommendation product rationale.

CardHeading to card relevance16.9%Share of normalized heading terms repeated in the visible title and recommendation product rationale.

Product rationaleProduct rationale to query relevance10.0%Share of normalized query terms repeated in the visible recommendation product rationale.

Product rationaleProduct rationale to heading relevance16.2%Share of normalized heading terms repeated in the visible recommendation product rationale.

CardConstraint evidence coverage5.2%Share of normalized hard-constraint terms visibly echoed by the title or product rationale. This is evidence coverage, not a verified pass rate.

CardSituation and use-case bridge9.6%Share of normalized shopper-situation terms visibly echoed by the title or product rationale.

Response explorer

See what Alexa showed in Electronics.

Choose a shopper’s question. Read the product groups in order, see the products inside each one, and check the reasons and sources Alexa gave.